International (Holdings) Co., Ltd. (the "Group"), was built upon
the foundations laid by Newpower International (Trading) Co.,
Ltd. Established in 1982, the Group was able to capitalize on
the new environment created by Deng Xiaoping's 'Open Door'
Policy. Since then, the Group has grown with, and remains at
the forefront of, China's dynamic market.
initially specialized in the trading of machinery for the cable
and wire industry, but during the buoyant mid-eighties began
to branch out to cover a range of related activities. Expansion
extended Newpower Group's business portfolio from the
traditional machinery trading to joint-venture manufacturing as well as the
provision of business and investment advisory services.
increasing opportunities in China suggested that the time was
ripe for the opening of a local representative office, and the
Beijing office was established. In 1993, another office was
added in Shanghai to capture emerging opportunities.
had a major business focus repositioning in 1996, changing from
the traditionally low value-added trading sector to the high
value-added service industry. Ever since, Newpower has had its
resources devoted in the following three areas:
Group's Head Office was moved to Beijing in 1997 and is now
the center for marketing, public relations and policy
decisions. Divisional Managers are based in various locations
where they provide timely, on-the-ground resources for
services across China. Senior Board Advisors in Brussels,
London and Washington, DC serve the needs of international